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Jan 24 2012
News - Latest Written by Bayley Sadlak

Create Your Own Daily Deals

Local businesses are discovering the power that web sites like Groupon and Deal Chicken have to bring in new customers. While those are an important part of gaining new customers, a challenge with these daily deal sites is co-marketing fees are going to take most of your profit. Daily deal sites are a great way to build up your client base and generate awareness in your product or services.

One of our clients, Backbone Chiropractic in East Lansing thought of something a little different--creating her own daily deal offer. While looking at a nearly bare schedule for the upcoming Tuesday, Dr. Kristin Batdorf decided to offer a little daily deal of her own. Utilizing only social media and her e-mail contact list, she decided to offer her clients half off all massages for the upcoming Tuesday. Effective in rewarding her client base and generating profit, Kristin’s idea resulted in a full schedule of massage appointments the following Tuesday within an hour and a half of offering the deal.

Try this tactic in your own business.

 
Jan 5 2012
News - Latest Written by Ann Siegle

20 days to jumpstart marketing

It takes 20 days to make anything a habit - a new exercise routine, a new route to work, or a new business initiative. So I challenge you to start every day with marketing. In our Five-Minute Marketing for Entrepreneurs speaking series, we teach small business owners how to get marketing done when marketing is not what they do. Simply put, we want you to start your day by working ON your business not IN it.

One of the key business marketing initiatives is to stay in front of customers regularly. And an easy way to do that is (still) e-mail marketing. In this series appearing at Forbes.com called Minimalist Guide to Business Planning, Marketing Coach Ilise Benun shares her one recommended marketing tactic - e-mail marketing - and how she recommends her clients handle it. We agree with Ilise. There are also other business planning tips there too, all worthy of the minimalist entrepreneur.

Starting your day working on your business rather than in it helps you gain perspective on whether what you're doing is taking you in the right strategic business direction. For fans of Steven Covey, you know what I mean. You can work very hard but make no real progress in the direction of your goals every day. I recommend you end your business day the same way (as well as taking advantage of three other marketing-minutes during your day.) Read the Five-Minute Entrepreneur gude now.