This is a reprint of a great article from Ilise Benun at The Art of Self Promotion.com! We've reproduced it exactly as Ilise sent it to us, to respect her copyright. We hope you enjoy it - we did!

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Dear Self Promoters,

My last tip was about learning how to think tip to come up with tips that are exactly what your market needs to hear from you. (If you missed it, you can still read it here)


Step 2 in this tip process is the actual writing of the tips. Here is the structure for a skimmable and satisfying tip:

1. State the problem or situation as an introduction. Distill it down into its essence. (That's the hard part.)

2. Give 3-5 solutions or ideas. Tips are action-oriented so make sure the solutions are actions your readers can take.

3. Describe the result or benefit of using the tips.

4. Include tools the reader can use without doing any work, phrases they can use verbatim, boilerplate clauses, etc.

5. End with a couple websites or resources where readers can go for more info.

HINT: For the strongest impact, put your best tip first, in case people don’t read the whole thing -- because sometimes even really short tips are too much.

Click here to read examples of tips sent to me by readers of this email newsletter and see if they follow the structure.


Come meet Ilise Benun….

…June 5-8 at the HOW Conference, where Ilise’s panel, Intuitive Interfaces, is already sold out. If you’re thinking of attending but haven’t signed up yet, take advantage of this special $100 discount available to subscribers of Quick Online Marketing Tips.

Use discount code SPK03 (for full-Conference registration) or D501(for daily registration) when you sign up. For details and a quick and easy registration form, visit http://www.howdesign.com/specialoffers.asp?spk05

…June 23 at the Usability Professionals' Association Conference in Scottsdale, AZ. Attend Ilise’s tutorial Promoting Usability within an Organization. More info here: www.upassoc.org/conf2003/tutorials/t14.htm

…June 29 at the book release party in Weekhawken, NJ. You’re invited to the double book party to celebrate the publication of Ilise Benun’s Designing Websites For Every Audience and Howard and Marika Stone’s Too Young To Retire. If you want to come, reply to this message with “book party” in the subject line and I’ll put you on the invitation list.


Marketing Mentor

Here’s what one Marketing Mentee said recently: “With all this talk of people having no work, I’m busy because I’m proactive. I have control over what I’m doing. If I hadn’t signed up for Marketing Mentor, I’d be all alone with my Web site.” For details about the 6-month program with Ilise Benun, click here


Pass it on!

If you like these tips and think your friends would too, forward it to them now so they can sign up here:
www.artofselfpromotion.com
Download a sample chapter of Self Promotion Online or buy the book here:

buy the book here!

Ilise Benun
PO Box 23
Hoboken NJ 07030
(201) 653-0783
(201) 222-2494 fax
www.artofselfpromotion.com

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