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Great software resource for nonprofits:
One of our clients turned us on to this. www.techsoup.org. If you’re involved in a nonprofit and your organization needs software, check here first. Major technology corporations sponsor this site and provide nearly free copies of very expensive software. It’s a huge help for those organizations who help others.How cheap? Macromedia Dreamweaver web authoring software was selling for $35 instead of $999! We use Dreamweaver in conjunction with clients, providing them design templates customized for their organization. They maintain their own content using our easy-to-use templates.
Making Friday Afternoons Productive -- Marketing Tip:
Friday afternoons everyone disappears. E-mail is quiet. You don't dare call a prospect after 4pm. So use the time to write a few thank-you business notes to clients.
If you don't have note cards, just ask us to quote them on your next stationary print run. Its quite economical to order notepads and note cards to match.As e-mail communication gets more cluttered, a hand-written note will speak volumes about the level of customer-care that your company delivers.
Tria wins a Silver Addy at the Lansing Ad Club Addy Awards:
We took home more wood for our wall (and put some on our client’s wall too). Tria won a Silver Addy Award for the sales promotion kit for The Production Department. The Production Department does message-on-hold and web audio for firms here in Lansing and around the country. You can learn more at www.pdept.com and see a snapshot of the winning brochure at www.triadesignfirm.com/portfolio.htmlGrammar Corner
Since Linda is on vacation for two weeks we thought we'd share some of our famous bloopers. Linda used to be the Creative Director at the Michigan Education Association. They dubbed an annual conference "Excellence in Action" and created a large number of marketing materials around this campaign.Linda had a five-part proofing system internally, going through their department, and several others. She had long argued for a proofreader as one last "check," but one had not been hired. Until this event...
On the day before the 'big event', one of their staffers noticed that, on the cover of their brochure, the word "Excellence" was spelled wrong. A proofreader was hired the very next week.
Thinking of design & marketing night & day,
Your friends at Tria,
Linda, Ann and Tina
If you want more information on these articles or anything else related to design or marketing, please e-mail us at info@triadesignfirm.com