Bio & philosophy
Tria's Newest Marketing Intern
Tria Marketing & Design welcomes their newest marketing intern, Bayley Sadlak to the team. Bayley is studying Marketing through Lansing Community College and Davenport University's 3+1 program. She is passionate about fashion, travel, art and cooking. Bayley is also a mother to a one-year-old daughter, who she says has transformed every aspect of her life and made her even more excited about challenges. What Bayley finds most fascinating about the world of marketing are the relationships that can be formed between marketers and clients to achieve successful results.
Tria's Newest Designer
Tria Marketing & Design welcomes their newest designer, Devin Pauwels to the team. Devin is a recent graduate from the International Academy of Design & Technology with a B.F.A. in Graphic Design. He enjoys drawing, as well as watching and playing sports. As a designer, his greatest passion is in branding, because he enjoys the challenge of summing up a company and all of its values in the simplest way possible. He loves the variety that comes with being a graphic designer, as every day is a brand new experience, allowing for constant growth.
What our clients are saying about working with Tria:
When asked why they chose Tria Design & Marketing, Lansing Area Safety Council Executive Director Susan Carter says,
“The Lansing Area Safety Council is very small - no marketing, IT or graphics departments. Tria handles all that for us with a seamless integration of printed materials, web site and form design and technical support. Always eager to teach and share information, Tria is invaluable to our operations!”
"Ann, Tina and Barb at Tria Design Firm did an impressive job in developing my marketing materials for a new seminar series I designed for lawyers. They asked several pointed questions to determine my target market, then designed my logo and materials accordingly. They are very in touch with what appeals to different markets, and they are very tech-saavy, which is a key component in any marketing strategy. In addition, all the materials they created were high-quality, cost-effective, and done on time. I would consider them "my marketing and design firm" for any future projects!"
--Sally VanDenBerg, founder, The Practical Lawyer
After developing and launching a comprehensive tactical marketing plan including social media management by Tria, our client, worldwide internet retailer Christine Jonson Patterns had this to say:
"It is so great that the website, fabric collection, new e-pattern, facebook, twitter, Flicker etc was all in place so nicely when my first cover story happened. The "Perfect Storm" for a business! Thanks to you, Ann. Great job. xo"
Two days after launching a brand new insurance program from Building Michigan.org, we received this from our client:
"Thanks! And especially thanks for making this project a success. I've already received a couple of calls about it!"
Our Clients
Here is a select list of just a few of Tria's clients:
Playmakers
Web site design and development for Playmakers.com, Good Form Running.com, Detroit Marathon Gear store, Playmakers e-commerce and Playmakers Mobile.
LeFrak Forum, Michigan State University
Web site, Four-color 24-page brochure
Political Science Department, Michigan State University
Web site, 4-color department promotional brochure
Cathy Church's Underwater Photo Centre, Cayman Islands
Web site, advertising campaign, identity and marketing consulting
The Production Department
Award-winning sales and marketing kit
Data Recovery Group
Advertisement concepts, ad design & development, brochure design
Center for Computer Forensics
Advertisement concepts, ad design & development, brochure design
City of Lansing
Annual Reports, State of the City Press Conference visuals
State Employees Credit Union (SECU)
Conference collateral materials, exhibits, billboards, ads, debit and credit cards
Great Lakes Green Homebuilding Conference
Web site design and development
Michigan Association of Home Builders
Web site design and development
Michigan SIDS/Tomorrow's Child
Web site design and development, annual report design, Michigan Baby Walks web site and walk brochure development
HGB Hospital - Charlotte
Web site design & development
Christine Jonson Patterns
Web site design, development, marketing & social media planning for online retailer
Michigan State University Office of Sustainability
Annual report, event graphics and signage, web site design & development, social media strategy & planning
Michigan State University Office of Inclusion and Intercultural Initiatives
Annual awards book, web site maintenance & development
Our philosophy
At the start of every job, we ask a lot of questions so you can have better results. Our unique marketing-based methodology in design is a different approach. We stay in touch with clients after the project and make sure you're able to implement and are seeing results from the projects we designed.
We believe that by our philosophy of planning ahead and managing projects more effectively we can all work with less stress. Maximizing your resources to match the return on your investment is the ultimate goal.
What Clients Say
The Lansing Area Safety Council is very small - no marketing, IT or graphics departments. Tria handles all that for us with a seamless integration of printed materials, web site and form design and technical support. Always eager to teach and share information, Tria is invaluable to our operations!
About Ann
Ann Siegle has a B.A. in Advertising from Michigan State University with an emphasis in marketing. From 2003 to 2010, Ann was a Partner at Tria Design & Marketing with two other women. In 2010, Ann expanded Tria Marketing & Design with web developer Noah Blon as well as marketing & design interns from local colleges & universities.
For nine years, Ann was president and creative director of Paradise Graphic Design. Before founding Paradise, she was Senior Designer at a $200M computer distributor. Prior to her high-tech career, Ann was art director at a South Florida luxury real estate magazine publishing company. Ann is a past president of the Lansing Advertising Club, bringing great ideas to mid-Michigan communications professionals. Ann is the former Commodore of the Lansing Sailing Club, a competitive sailing club on Lake Lansing, in Haslett. Ann serves on the advocacy group Capital Area Breastfeeding Coalition, is on the board of directors for HOPING, a child-loss support group for Mid-Michigan parents, and she is the head of the marketing and public relations committee serving on the Board of Directors for ATHENA WIN Michigan.
Ann guest lectures and gives presentations on marketing and communications as tools to achieve business success. Visit Tria's News and Press page for an upcoming schedule of events.
Ann and her husband founded and run the Tour de Road America Foundation together with cycling friends in Wisconsin. The Tour donates over $30,000 annually, raised from the Tour de Road America bike ride, to three cancer charities: the Lance Armstrong Foundation, the Austin Hatcher Foundation and the Vince Lombardi Cancer Clinic.
Ann is passionate about competitive sailing, enjoys scuba diving, long-distance bicycling, cross-country skiing, classical ballet, knitting, traditional fiber arts, designing bags for her freelance handbag business, and playing with her dog Zuzu, an Australian Shepherd. Ann, her husband, their daughter and son live in East Lansing.