Local businesses are discovering the power that web sites like Groupon and Deal Chicken have to bring in new customers. While those are an important part of gaining new customers, a challenge with these daily deal sites is co-marketing fees are going to take most of your profit. Daily deal sites are a great way to build up your client base and generate awareness in your product or services.

One of our clients, Backbone Chiropractic in East Lansing thought of something a little different--creating her own daily deal offer. While looking at a nearly bare schedule for the upcoming Tuesday, Dr. Kristin Batdorf decided to offer a little daily deal of her own. Utilizing only social media and her e-mail contact list, she decided to offer her clients half off all massages for the upcoming Tuesday. Effective in rewarding her client base and generating profit, Kristin’s idea resulted in a full schedule of massage appointments the following Tuesday within an hour and a half of offering the deal.

Try this tactic in your own business.