I won’t kid any of you. I give speeches on “Five-Minute Marketing” not because you can do only five minutes’ worth and be done, but to share how you can use those small spare chunks of time to get some work done. Work that propels your company forward, even if in small increments.

One of our clients, the talented Barbara Hranilovich, uses “Five-Minute Marketing” for both her illustration business and her Beverage Caddi, and has had huge success with this program. I, in turn, am inspired by Barb’s continual reinvention of her business and her life. Barb never sits still; she always has a new idea, a new business, a new something going on. Her five-minute marketing efforts on the Caddi side have resulted in her products being featured on innumerable product blogs, websites and on the Rachael Ray show, too!

Today, I’ve spent at least an hour on marketing – updating our blog (and its visuals), fielding prospect requests, and talking to existing clients about new work. I may have even spent as much as two hours. But every step that we take, as business owners, pushes our agenda ahead a little bit more.

Maybe you’re like me, and you have multiple irons (or businesses) going. In which case, managing these takes some work. But rest assured, follow the five-minute idea – squeezing in time here and there – and you’ll get it done.