Marketing Communications Consulting
Marketing communications program consulting and implementation

We help you develop the right message, so you can categorize and pursue specific markets. We work within your marketing plan framework to help you execute your goals. We can refer you to strategic marketing planners if you need a strategic plan developed. If you need issue management or public relations, we can refer you to a PR firm that fits your needs.

Recent Marketing Communications Projects:

Control System IntegratorsI (joint project with Marketing Acuity, LLC)

Performed a marketing communications audit for this control systems developer in Lansing, MI. Interviewed key clients and internal staff. Crafted value messages and positioning statements. Rewrote all marketing communications materials to include value messages based on client interviews and research.

Community Research Services

Performed a marketing communications audit for this development research firm in Okemos, MI. Executed marketing communications audit plus messaging revamp. Interviewed key clients and internal staff. Crafted value messages and positioning statements. Rewrote all marketing communications materials to include value messages based on client interviews and research.

Michigan State University College of Education - ASSIST project

Crafted monthly e-mail newsletter with copywiriting targeted to each of four target markets. Newsletter links to existing tools created by ASSIST. Helped boost readership from approximately 400 to more than 4,000 educators. Increased click-through and readership rates.

Midwest Transaction Group

Performed a marketing communications audit for this merchant account services provider in Lansing, MI. Revised all print marketing communications collateral to reflect new look and feel.

Our credentials