Marketing Communications & Planning for Entrepreneurs

We help you develop the right message, so you can categorize and pursue specific markets with success. We work within your marketing plan framework to help you execute your goals. From strategy to PR, we work with the best professionals that fit our client needs and budget.

Marketing Communications Projects:

Capital Quality & Innovation

Developed a marketing communications plan and marketing strategy for this not-for-profit organization devoted to educating organizations on quality practices and innovations. Performed strategic review, positioning, survey research, and developed marketing tactical plan to be implemented by the Capital Quality & Innovation board, advisors, industry ambassadors and members to boost membership, attendance at CQI-sponsored events and develop programs to serve their highest-potential markets.

Christine Jonson Patterns

Developed a marketing communications and public relations plan for this internet retailer based in Hazel Park, MI. Identified new markets for existing product line, moving the demographic age of core audience to a younger audience. Recommended extensive social media engagement, including placement of products on blog sites influential in the target market's sphere, social media marketing strategy and ongoing social media management, product presentation, web site design & strategy.

Community Research Services

Performed a marketing communications audit for this development research firm in Okemos, MI. Executed marketing communications audit plus messaging revamp. Interviewed key clients and internal staff. Crafted value messages and positioning statements. Rewrote all marketing communications materials to include value messages based on client interviews and research. Revamped web site platform, message and look, integrating social media marketing tools.

Veterinary Continuing Education - VCE Click

A joint venture with physician Jake Rowan, VCE Click is a veterinary medicine continuing education portal. Modeled after a concept Dr. Rowan developed and licensed to Michigan State University, CME Click, Veterinary Continuing Education allows veterinarians to search for continuing education opportunities on the web. Tria developed the site for, manages the marketing for and functions as the business development arm of this firm. Strategic planning, marketing communications planning, direct sales, business development, web site development, graphic design, social media marketing and management are all components that Tria manages on a day-to-day basis.

Control System Integrators (joint project with Marketing Acuity, LLC)

Performed a marketing communications audit for this control systems developer in Lansing, MI. Interviewed key clients and internal staff. Crafted value messages and positioning statements. Rewrote all marketing communications materials to include value messages based on client interviews and research.

Michigan State University College of Education - ASSIST project

Crafted monthly e-mail newsletter with copywiriting targeted to each of four target markets. Newsletter links to existing tools created by ASSIST. Helped boost readership from approximately 400 to more than 4,000 educators. Increased click-through and readership rates.

Midwest Transaction Group

Performed a marketing communications audit for this merchant account services provider in Lansing, MI. Revised all print marketing communications collateral to reflect new look and feel.