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I was listening to NPR the other day, on my way to a meeting with a client. They were interviewing the Dropkick Murphys (a Celtic punk band) who were explaining that the band didn’t have to change their strategy when the new album came out because they were “everywhere, all the time” already. Besides being a fan of the band, I realized this is exactly what every entrepreneur needs to think about their marketing. Be everywhere, all the time.
Marketing is not a “when we get to it” activity. For virtually every for-profit business (and most not for profits too), marketing is the only activity that actually creates revenue. All other activities create cost.
So, how does a business, in 2011, be everywhere all the time? Market across as many channels, as often as possible, using a solid strategic and tactical plan to guide you. Give us a call. We can help you be everywhere, all the time.