Blog

Mobile-friendly Web Sites

Mobile devices (smart phones, tablet computers) are hot. More than 50% of US adults own a smartphone, and more than 40% of preschoolers have used a tablet device (owned by their parents for sure.)

Making your web site accessible to these users involves taking a whole new approach to web site development, called responsive design. We consider the mobile device first, and add layers to expanded views, utilizing the exact same content.

The first level of mobile accessibility is to have a basic point of contact for a smart phone user to connect with you when they are not at their computer. If they're heading your way and want to know where to turn, or whom to call, having at least a mobile-friendly contact page is essential. We build this into all of our level 1 digital strategy packages and new web design projects.

The second level of mobile accessibility is a mobile-friendly view. Using responsive design, we develop the site from the beginning with mobile use in mind. As the user expands the site beyond the mobile-sized area, the richness of layout and user interface also expands.

The third level of mobile accessibility is a mobile app or a mobile view of a web site (with browser detectibility). We develop specific interfaces for clients' content that is designed to make navigating that content on their mobile device a seamless experience. The top level of this is an app, distributed in an app store like the iTunes Store or the Android Market. Our e-commerce platforms are all mobile-friendly, offering mobile shopping experiences.