It takes 20 days to make anything a habit - a new exercise routine, a new route to work, or a new business initiative. So I challenge you to start every day with marketing. In our Five-Minute Marketing for Entrepreneurs speaking series, we teach small business owners how to get marketing done when marketing is not what they do. Simply put, we want you to start your day by working ON your business not IN it.
One of the key business marketing initiatives is to stay in front of customers regularly. And an easy way to do that is (still) e-mail marketing. In this series appearing at Forbes.com called Minimalist Guide to Business Planning, Marketing Coach Ilise Benun shares her one recommended marketing tactic - e-mail marketing - and how she recommends her clients handle it. We agree with Ilise. There are also other business planning tips there too, all worthy of the minimalist entrepreneur.
Starting your day working on your business rather than in it helps you gain perspective on whether what you're doing is taking you in the right strategic business direction. For fans of Steven Covey, you know what I mean. You can work very hard but make no real progress in the direction of your goals every day. I recommend you end your business day the same way (as well as taking advantage of three other marketing-minutes during your day.) Read the Five-Minute Entrepreneur gude now.