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Create Your Own Daily Deals

Local businesses are discovering the power that web sites like Groupon and Deal Chicken have to bring in new customers. While those are an important part of gaining new customers, a challenge with these daily deal sites is co-marketing fees are going to take most of your profit. Daily deal sites are a great way to build up your client base and generate awareness in your product or services.

One of our clients, Backbone Chiropractic in East Lansing thought of something a little different--creating her own daily deal offer. While looking at a nearly bare schedule for the upcoming Tuesday, Dr. Kristin Batdorf decided to offer a little daily deal of her own. Utilizing only social media and her e-mail contact list, she decided to offer her clients half off all massages for the upcoming Tuesday. Effective in rewarding her client base and generating profit, Kristin’s idea resulted in a full schedule of massage appointments the following Tuesday within an hour and a half of offering the deal.

Try this tactic in your own business.